App Economy Articles

App Economy

November 4, 2024

Offering App Store Alternative Payments in South Korea - 7 Takeaways

What app developers need to know to offer alternative payments for App Store apps in South Korea.

November 9, 2024

Subscription Marketing: Success Strategies for World Class Results

Five critical strategies to master subscription marketing including adapting your CRM, lifecycle marketing, paywall optimization, viral loops, and metrics beyond churn.

November 6, 2024

Rewarded Video to Unlock Subscription App Opportunities

Learn how Rewarded Video can help subscription apps monetize non-subscribers, while nudging them one step closer to subscribing.

November 7, 2024

Intro to Apple Search Ads: Ad Types & Basic vs. Advanced Solutions

What are Apple Seach Ads and when do users see them? Learn the basics and decide if Apple Search Ads are right for your app.

February 23, 2022

Subscription Model & The Plusification of Everything

The subscription model has become a darling for B2C and B2B SaaS companies. What does the plusification of everything mean for other industries?

November 16, 2024

Sell App & Other Ways to Make Money Online in 2022

It's never been easier to create and sell a mobile app. Plus, some other ways people are making things and generating revenue in 2022.

October 26, 2021

App Economy Earnings Season: What to Watch

It’s earnings season on Wall Street and for companies in the App Economy. It's a tale of two monetization strategies plus pressure for further change.

October 25, 2021

Play Store Commission Slashed for Subscriptions Apps

Google slashes Play Store commission on app subscriptions after pressure builds from both app publishers and regulators. Will the Apple App Store follow?