We help subscription businesses orchestrate the entire funnel, from first impression to first payment.

As Apple alumni, we saw the tectonic shift coming with the iPhone. When the App Store launched in 2008, we were both there building high-profile apps.

In 2009, we saw an opportunity to help developers and co-founded a push notification service responsible for sending billions of messages for major brands.

We sold that company, and our technology became the mobile engine for the Oracle Marketing Cloud, where we worked for several years.
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During that time, we watched the app economy take shape and become a fledgling subscription economy. What started as a monetization model for apps became the dominant business model across channels and surfaces from mobile to web and connected TV.

Just as in the early days to the app store, the market exploded and businesses struggled to keep up with the expectations of their customers.
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Today, teams invest heavily in acquisition (ads, content, brand) and infrastructure (billing, analytics, entitlements), but leave extensive gaps in the subscriber experience. Landing pages, paywalls, and onboarding flows are often disjointed experiences that fail to woo subscribers.
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We founded Nami ML because we believe the experience layer is where subscription monetizaation is won or lost, and that listening to every subscriber in order to tailer their experience is the key to unlocking growth.

It is the most under-leveraged growth lever in subscription businesses.  We've build a platform where product and marketing teams can design, test, and optimize the full subscriber journey — across mobile, web, and CTV — from a single place, without code.
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Today, Nami serves 23M+ subscribers across 13 platforms. Our customers include Fortune 100 media and entertainment brands. Teams launch new subscription experiences in minutes, not sprints, and run hundreds of experiments every month. We call this subscription orchestration — and we're building the category.


- Dan & Joe, Co-Founders