Subscription Growth Resources

Insights from the Nami ML team on the app economy including on subscription-based apps, app growth and building better paywalls.

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Unveiling the Future of Mobile App Subscriptions

Nami ML revealed the future of mobile app subscription monetization to a packed audience of developers, investors, and industry heavyweights.

Something New at WWDC19

Dan Burcaw & Joe Pezzillo will be at WWDC19 to reveal what they've been working on to help app developers succeed in the app economy.

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Introducing Our Chief Technology Officer

We're thrilled to welcome Alejandro Cantarero, Ph.D. as our new CTO. Alejandro an experienced technology leader who joins us from Los Angeles Times where he was Vice President, Data.

Subscription-Based Apps: Building a Successful Strategy for the Future

Subscription-Based Apps: Building a Successful Strategy for the Future

Subscription-based apps have quickly become one of the most lucrative business models in the app ecosystem. With users becoming more accustomed to paying for premium services, subscription models provide developers with a steady stream of recurring revenue. As the app market continues to evolve in 2024, understanding how to effectively implement and manage a subscription-based app is essential for success.

What is AVOD (Advertising-Based Video on Demand)? Everything You Need to Know

What is AVOD (Advertising-Based Video on Demand)? Everything You Need to Know

In the digital streaming world, AVOD (Advertising-Based Video on Demand) has become one of the most effective ways for content providers to monetise their platforms. By offering free content to viewers in exchange for watching ads, AVOD gives users access to high-quality programming without a subscription fee. For advertisers, it opens up vast opportunities to reach a large audience with targeted messages. In this article, we’ll explore the inner workings of AVOD, its advantages, and how it compares to other popular monetisation models like SVOD and TVOD.

SVOD Advertising: Maximizing Revenue in Subscription Video on Demand

SVOD Advertising: Maximizing Revenue in Subscription Video on Demand

In the fast-growing world of digital video streaming, SVOD advertising is becoming an essential tool for content providers looking to maximise their revenue potential. While SVOD (Subscription Video on Demand) typically operates on a subscription-based model where users pay a recurring fee to access content without ads, a new wave of SVOD advertising strategies is emerging to blend the benefits of paid subscriptions with revenue-driving advertising. Understanding how SVOD advertising works and how it can coexist with subscription models is crucial for platforms and brands alike to succeed in an increasingly competitive market.

OTT Advertising Guide: Navigating Over-the-Top Ads

OTT Advertising Guide: Navigating Over-the-Top Ads

The digital advertising landscape is rapidly evolving, and OTT advertising is at the forefront of this shift. OTT (Over-the-Top) refers to content delivered over the internet, bypassing traditional cable or satellite methods. With the rise of streaming platforms, OTT advertising has become a crucial tool for brands aiming to reach highly engaged audiences on their preferred devices. In this guide, we will explore the fundamentals of OTT advertising, its benefits, and how you can incorporate it into your marketing strategy for better results.

OTT vs. CTV Advertising: What's the Difference & Examples

OTT vs. CTV Advertising: What's the Difference & Examples

The world of digital advertising is evolving, and two key terms often used interchangeably are OTT (Over-the-Top) and CTV (Connected TV). Both are integral to the future of media consumption, offering unique opportunities for advertisers. But what is the real difference between the two? In this article, we’ll break down OTT and CTV, explore how they work, and provide actionable insights for leveraging these platforms in your advertising strategy.

Creating a Winning CTV Strategy: Monetizing Your Content

Creating a Winning CTV Strategy: Monetizing Your Content

The digital shift in television viewing has opened up new avenues for monetization. With the rapid rise of streaming platforms and connected TV (CTV) devices, advertisers and content creators are looking to maximize their revenue from this growing market. But CTV monetization involves much more than simply running ads. It’s about creating a comprehensive strategy that taps into different revenue streams, from ad-based models to subscription services, all while optimizing content for various platforms.

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The Growth Mindset of High-Performing Revenue Teams

Learn how top-performing revenue teams align around growth, iterate fast, and hit aggressive targets. It starts with mindset — and the right operating model.

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Preparing Mobile Apps for the European Accessibility Act: What You Need to Know

Discover what the European Accessibility Act means for mobile apps and how to ensure your paywall screens meet compliance using Nami’s accessibility-first platform.

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How Personalizing Your Paywall Can Increase Conversions by 17%

Personalizing your paywall with a user’s first name can boost conversions by up to 17%. Learn why this simple tweak works and how to implement it in your app for higher subscription revenue.

A Comprehensive Guide to A/B Price Testing for Mobile Apps

November 27, 2024

Mastering A/B Price Testing: The Complete Guide for Mobile Apps

Optimizing pricing is a crucial aspect of maximizing revenue for any mobile app. Pricing can make or break the success of your app, impacting user acquisition, conversions, and long-term customer loyalty. One effective way to find the optimal price point for your mobile app is through A/B price testing. This approach allows you to experiment with different price variations and analyze the impact on key performance metrics to identify the pricing strategy that works best.

Cross-Platform App Development: The Key to Building Scalable and Cost-Effective Apps

November 25, 2024

Cross-Platform App Development: The Key to Building Scalable and Cost-Effective Apps

In today’s fast-paced digital landscape, the demand for mobile apps that can run on multiple platforms—such as iOS, Android, and the web—is higher than ever. Cross-platform app development has emerged as a solution to this challenge, allowing developers to write a single codebase that works across multiple platforms. This approach not only saves time but also significantly reduces costs, making it an attractive option for businesses looking to expand their reach across different devices and operating systems.

App design mockups on a computer screen

November 21, 2024

What Every App Developer Should Know About Design

Learn the three fundamental design traits that make great apps great.

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November 18, 2024

5 Things High Performing Subscription Apps Have In Common

Not all subscriptions apps are equal. Learn the common traits that the highest performing ones have in common.

CTV product selection paywall

November 16, 2024

Streamlined Success: Best Practices for Subscription Commerce on Connected TV Apps

Explore the crucial strategies for optimizing subscription-based revenue on Connected TV apps. Learn 5 essential best practices to drive more conversions.

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November 12, 2024

App Growth Hacking for the Holidays

Here are 10 breakthrough app growth hacking techniques to take your app to new heights during the holiday season.

micro-interactions in subscription UX

November 8, 2024

The Power of Micro-Interactions in Subscription UX: Small Touches, Big Impact

Boost your subscription business with the power of micro-interactions. Learn how to improve user experience, increase conversions, and reduce churn through thoughtful design.

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November 8, 2024

Your Subscription App Launch Checklist Should Contain These Essential Items

Add these essential items to your subscription app launch checklist to ship with the right foundation to operationalize, grow and optimize.

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November 8, 2024

Designing a Mobile SDK

How to put the customer experience at the center of your mobile SDK.

taking users from web to app

November 7, 2024

Building High-Converting Web2App Funnels

Discover how to build high-converting web2app funnels that effectively guide potential customers from your website to your app. Learn the secrets to maximizing conversions, creating a seamless user experience, and driving long-term growth for your subscription business.

Metrics to track paywall performance

November 7, 2024

Paywall Performance: Key Metrics to Drive Revenue and Growth

Discover the key metrics that drive paywall success. Learn how to measure and optimize your paywall performance to boost revenue, increase subscriber growth, and enhance reader engagement.

Cross-platform paywall optimization

November 7, 2024

Crack the Code to Cross-Platform Paywalls: Your Ultimate Guide

Struggling to create paywalls that convert across mobile, web, and TV? Our free ebook reveals the secrets to building device-specific paywall strategies. Learn how to optimize for each platform, measure performance, and boost your app's revenue. Download now!

paywall native ui

November 7, 2024

Why Using Native UI Elements for Paywall Screens in Mobile Apps is Essential

Discover the benefits of using native UI elements for paywall screens in mobile apps. From faster loading times to improved security, learn how leveraging these elements can maximize your revenue and user satisfaction.

Nami no-code paywall builder

November 7, 2024

Why You Should Use a No-Code Paywall Builder

Here are our top reasons why you should use a no-code paywall builder for your subscription app business instead of building custom paywalls in-house.

mobile app paywall product best practices

November 7, 2024

5 Paywall Best Practices for Mobile Apps - A Quick Guide

Discover five essential paywall best practices for mobile apps. Learn industry secrets about price display, number of products, and more to optimize your paywall and boost your app's revenue.

How to use cohort analysis for growth loops

November 6, 2024

Driving Customer Retention and Revenue with Cohort Analysis

Boost your subscription business with cohort analysis. Learn how to identify high-growth cohorts, address low-performing segments, and optimize customer lifetime value.

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November 6, 2024

Fitting Paywalls to User Context – A Guide to Driving Conversions

Discover how to personalize your app paywalls to user context, device, and journey stage. Unlock tactics of paywall A/B testing to craft frictionless experiences that drive conversions.

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November 6, 2024

Design Best Practices for Paywalls

For paywalls to be effective, design matters. Learn the key best practices to making sure your getting the most out of your purchase experience.

paywall ab testing for mobile paywall

November 5, 2024

Maximizing Revenue and User Engagement: Insights from Paywall AB Testing for Mobile Apps

Discover the insights from paywall A/B testing for mobile apps to maximize your revenue and user engagement. Learn how to find the right pricing structures, subscription models, and paywall designs to improve your content monetization strategy.

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November 5, 2024

Creating Smart Paywalls with Nami

Before Nami, paywall screens were often hardcoded into the app itself. This required a significant amount of developer time for testing, implementation, and ongoing maintenance. Nami shifts the management of your app’s paywall to the cloud.

subscription app analytics

November 4, 2024

Subscription App Analytics Definitive Guide: 19 Metrics to Track

Track these 19 metrics to accelerate growth of your mobile app revenue, with this definitive guide to subscription app analytics.

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November 4, 2024

Data Privacy Isn’t Just for Large Enterprises

Customers, regulators, and investors are wanting early-stage companies to better handle our data while larger companies do not seem to be feeling the pressure. We take a look at the issues from the perspective of both groups.

Reasons why users cancel subscriptions

November 3, 2024

Top Reasons Users Cancel Your Subscription

Uncover the top reasons why users ditch subscriptions, what you can do to improve your subscription service, and how to boost retention.

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November 3, 2024

50 Mobile App Growth Hacking Tactics You Can Try Today

Discover how you can increase mobile app subscriptions with 50 growth hacks – experiment across different stages of the user journey with paywall AB testing, best practices for user acquisition and using in-app features to drive subscription growth.

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November 3, 2024

Beyond the wall – how to craft app paywalls that convert users and drive revenue

Learn how to craft compelling paywalls that convert users and drive sustainable revenue for your app. Discover app growth strategies like A/B testing paywalls, personalization in apps, and more.

two iPhones with two different paywalls

November 3, 2024

Paywall AB Testing for Optimizing In-App Revenue

Paywall AB testing is an essential strategy for any app publisher wanting to optimize revenue.

20 Mobile Paywall Examples

November 3, 2024

20 Types of Mobile App Paywalls for Better Conversion Rates

Explore different types of subscription paywalls from 20 top mobile apps. Learn about paywall design patterns that can help increase your conversion rate.

optimizing mobile app paywall placement

November 2, 2024

Paywall Placement Optimization: Strategies for Maximizing Revenue and Engagement

Optimizing the placement of paywalls in a mobile app is critical to improving user experience and maximizing revenue. A paywall that appears at the right time and place can encourage users to convert without being overly intrusive, while poor placement can drive them away. Understanding how to balance these factors requires strategic thinking and data-driven insights.

mobile app paywall design

November 2, 2024

How to Design a Paywall for Mobile Apps: A Pro Guide

Designing a paywall for a mobile app requires a strategic balance between usability, psychology, and business goals. A well-designed paywall is essential for converting free users into paying customers while ensuring that the experience feels seamless and non-intrusive. By prioritizing both user experience and monetization, app developers can create a paywall that maximizes revenue without alienating users.

How to Promote In-App Purchases on iOS: A Step-by-Step Guide

November 2, 2024

How to Promote In-App Purchases on iOS: A Step-by-Step Guide

Promotional in-app purchases are a powerful way to increase engagement, boost revenue, and attract new users within your iOS app. By leveraging Apple’s StoreKit framework, developers can offer special promotions or discounts on in-app content. These promotions can be displayed directly in the App Store, which improves visibility and enhances the user experience.

App Name on App Store page

November 1, 2024

How to Change the App Name in App Store Connect: A Step-by-Step Guide

Changing the app name in App Store Connect is an essential task for developers and marketers aiming to keep their app’s branding consistent and up-to-date. Whether you're rebranding, making minor adjustments, or aligning with a marketing campaign, App Store Connect provides a straightforward process to update your app's name.

customer support for subscription business

October 22, 2024

How Customer Support Fuels Growth and Retention in Subscription Businesses

Learn why customer support is the backbone of subscription-based businesses, and discover actionable strategies to improve retention and create a better user experience

mobile app paywall placement best practices

February 24, 2023

5 Paywall Placement Best Practices

Five tips for mobile app paywall placement best practices. Learn from top apps where to place a paywall in your app to optimize conversion.

Reader Revenue App

February 24, 2022

3 Reasons to Grow Reader Revenue with Mobile Apps

Reader revenue is crucial to building a sustainable content business. See why apps should be a key part of any reader revenue strategy.

Promotional sale tags

August 18, 2021

Use Apple iOS Offer Codes to Acquire, Retain & Winback

Use Apple iOS Offer Codes to acquire new subscribers, retain existing subscribers or winback expired subscribers.

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What Every App Developer Should Know About App Store Optimization

App Store Optimization (ASO) is a key strategy app developers should embrace and master to help increase discoverability.

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When Marketing Subscriptions & IAPs, Speed is King

App publishers need to transition their subscription and in-app purchase paywalls to CMS-based solutions for more marketing agility to experience and grow.